On January 16, the listing ceremony of Shenzhen Pagoda Industrial (Group) Co., Ltd. on the Main Board of the Hong Kong Stock Exchange was successfully held in Hong Kong and Shenzhen. At 9:30 in the morning, with the sound of gongs beating at the same time in both places, Pagoda Group was officially listed on the Hong Kong Stock Exchange, becoming "the first stock of China's fruit chain retail", to land in the international capital market. Stock abbreviation: Pagoda Group, stock code: 2411. HK.

Pagoda is a well-known fruit retail enterprise in China and has the largest distribution network in the domestic fruit industry.  It was established in Shenzhen in 2001. Up to now, it has a total of 5,645 offline stores, covering more than 140 cities in 22 provinces and cities across the country.  The mission of the Pagoda is to "Allow Everyone Enjoy Life With Delicious Fruit”.

"Everyone's Orchard" is the slogan put forward by Yu Huiyong, the founder and chairman of Pagoda, in the first year of Pagoda's establishment. It is also the theme of the activities held by Pagoda Group on the occasion of the company's 10th anniversary. At the beginning of its establishment, in response to the huge differences in fruits, Pagoda first established China's first standard grading system for all categories of fruits based on taste. Divide the fruit into 4 grades: signboard grade, A grade, B grade and C grade according to the indicators of "sugar acidity, freshness, crispness, tenderness, fragrance, safety, size, color and no defect", and then according to different standard pricing. This standard system is applicable to the establishment of standards for the entire industry chain, including category brand building.

Tiantu Capital was the earliest institutional investor of Pagoda, and its largest institutional investor now. Pan Pan, managing partner of Tiantu Capital, said, "Pagoda has experienced several complete economic cycles and is a mature, stable and long-term company. It will have great potentials at the fruit industry in the future. "

Yu Huiyong, the founder of  Pagoda, recalled: "Tiantu Captial  has its unique method for analysising and investing the fresh industry.  At the same time, Tiantu's idea fitted with the value of Pagoda. We need partners who can be with us for long-term development, and Tiantu can fully understand and support us on this point. "

After more than 20 years of development, Pagoda Group has now become a large chain company integrating fresh fruit procurement, planting technical support, post-harvest preservation, logistics warehousing, standard grading, marketing expansion, brand operation, store retail, information technology, financial capital, scientific research and education. 

In 2023, it is believed that after being listed, Pagoda Group will also become more open, transparent and standardized, and become stronger, bigger and better. With "everyone's orchard" as the carrier, it will be better practice to "Allow Everyone Enjoy Life With Delicious Fruit”.