In the era of new consumption, it is exploration-worthy for each entrepreneur how brands can discover the reasons for their growth and grasp their scientific way to success. Recently, the 10th Consumer Brand Camp, a summer camp for Tiantu’s portfolios co-organized by Tiantu Capital and Gaowei Academy, was held in Shenzhen. More than 130 founders and executives of enterprises in large consumption participated in the three-day conference.

Different from other entrepreneurship conferences, Consumer Brand Camp only focuses on how to well start a new venture. It aims to deeply enhance the underlying capability of consumer brands and help enterprises continuously improve their brand operation pattern under the cooperation of knowledge and experience.

A number of professionals were invited, with expertise in theory and practice in the field of brand entrepreneurship in China. This conference covered both scientific business theories and abundant practical cases to further support those.

As Yonghua Wang, Chairman of Tiantu Capital, said in his speech, “Tiantu has invested in consumer goods for many years and has been looking for the methods of the success of those companies. We hope that all the entrepreneurs can be inspired by this Consumer Brand Camp for better entrepreneurship.”

Instead of instant gains, it was the real impacts and positive effects on the enterprise operation that can judge the value of an event. A majority of the participating entrepreneurs said that they learned a systematic, scientific, vivid, and practical guidance through the profound experience in the Consumer Brand Camp though there were only three days. Moreover, they have benefited a lot from strategy to implementation and from knowledge to resources. “Every newbie in this area endeavors with ambitions and dreams. But starting a new venture just like running in a marathon, more objective perspectives and more scientific approaches are required to guide us in making decisions when facing market competitions.”

Tiantu Capital is the first investment institution in China that focus on large consumption with in-depth research and specialization. The first Consumer Brand Camp was held in 2013 and now it comes to the tenth. This platform is designed for learning and communication among outstanding entrepreneurs of large consumption as one of the value-added services for Tiantu’s portfolios. Focusing on the sharing of brand strategy, business pattern, and the newest experience, Consumer Brand Camp promotes the cognition and practices of participants.

Gaowei Academy is the first practical business school that proposes and owns the theoretical system of “scientific entrepreneurship”. Since its establishment for 6 years, it has jointly initiated the research, teaching, practice, and implementation with 43 experienced tutors, and formed a set of effective methods for starting a new venture. Tiantu believes that the knowledge system of scientific entrepreneurship can help excellent enterprises keep their competence.